The immersive theaters changing the way we experience film

3/24/2018 9:20:00 AM

Tehran (KNA) - Inside a shopping mall in the Chinese city of Wuhan, a futuristic movie theater lies in a state of motionless disarray. Pillars are strewn across the foyer beneath a sculptural canopy of angular shards. In the auditoriums, hundreds of acoustic panels have been scattered across the rooms' walls, appearing like piles of bricks and rubble.

It looks like the aftermath of a high-budget Hollywood explosion -- and that's precisely the point, according to Virginia Lung, co-founder of the design firm behind the project, One Plus Partnership.

"We thought about how to really go into a movie world, where you can experience what it's like being in a film," she said in a phone interview. "Then we thought about movies we'd watched that have had the most impact on us and (we) came to the idea of an explosion.

"It's like another world. And that's just like the concept of movies itself -- going to another world and experiencing things you won't in your own life."

Source: CNN

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